Privacy policy
This Privacy Policy describes how your personal information iscollected, used, and shared when you visit or make a purchase fromthecushionlab.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain informationabout your device, including information about your web browser, IPaddress, time zone, and some of the cookies that are installed on yourdevice. Additionally, as you browse the Site, we collect informationabout the individual web pages or products that you view, whatwebsites or search terms referred you to the Site, and information abouthow you interact with the Site. We refer to this automatically-collectedinformation as “Device Information”.
We collect Device Information using the following technologies:- “Cookies” are data files that are placed on your device or computerand often include an anonymous unique identifier. For moreinformation about cookies, and how to disable cookies, visithttp://www.allaboutcookies.org.- “Log files” track actions occurring on the Site, and collect dataincluding your IP address, browser type, Internet service provider,referring/exit pages, and date/time stamps.”Web beacons”, “tags”, and “pixels” are electronic files used to recordinformation about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchasethrough the Site, we collect certain information from you, includingyour name, billing address, shipping address, payment information(including credit card numbers, email address, and phone number. Werefer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we aretalking both about Device Information and Order Information.
How do we use your personal information?We use the Order Information that we collect generally to fulfill anyorders placed through the Site (including processing your paymentinformation, arranging for shipping, and providing you with invoicesand/or order confirmations). Additionally, we use this Order Informationto:
-Communicate with you;
– Screen our orders for potential risk or fraud; and
-When in line with the preferences you have shared with us, provideyou with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen forpotential risk and fraud (in particular, your IP address), and moregenerally to improve and optimize our Site (for example, by generatinganalytics about how our customers browse and interact with the Site,and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us useyour Personal Information, as described above. For example, we useShopify to power our online store–you can read more about howShopify uses your Personal Information here:https://www.shopify.com/legal/privacy. We also use Google Analytics tohelp us understand how our customers use the Site – you can readmore about how Google uses your Personal Information here:https://www.google.com/intl/en/policies/privacy/.You can also opt-outof Google Analytics here: https://tools.google.com/dlpage/gaoptout.
No mobile information will be shared with third parties/affiliates formarketing/promotional purposes. All the above categories exclude textmessaging originator opt-in data and consent; this information will not beshared with any third parties.
Finally, we may also share your Personal Information to comply withapplicable laws and regulations, to respond to a subpoena, searchwarrant or other lawful request for information we receive, or tootherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide youwith targeted advertisements or marketing communications we believemay be of interest to you. For more information about how targetedadvertising works, you can visit the Network Advertising Initiative’s(“NAI”) educational page athttp://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:- Facebook: https://www.facebook.com/settings/?tab=ads-Google: https://www.google.com/settings/ads/anonymous- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting theDigital Advertising Alliance’s opt-out portal at:http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and usepractices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personalinformation we hold about you and to ask that your personalinformation be corrected, updated, or deleted. If you would like toexercise this right, please contact us through the contact informationbelow.
Additionally, if you are a European resident we note that we areprocessing your information in order to fulfill contracts we might havewith you (for example if you make an order through the Site), orotherwise to pursue our legitimate business interests listed above.Additionally, please note that your information will be transferredoutside of Europe, including to Canada and the United States.
Data retentionWhen you place an order through the Site, we will maintain your OrderInformation for our records unless and until you ask us to delete thisinformation.
Changes
We may update this privacy policy from time to time in order to reflect,for example, changes to our practices or for other operational, legal orregulatory reasons.
Minors
The Site is not intended for individuals under the age of 12.
Contact us
For more information about our privacy practices, if you have questions,or if you would like to make a complaint, please contact us by e-mail atservice@thecushionlab.com or by mail using the details providedbelow:
Cushion Lab1313 N Grand Ave #566, Walnut CA 91789, United States
In addition, you agree to our Messaging Terms(https://terms.pscr.pt/legal/shop/the-cushion-lab/terms_of_service)and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/the-cushion-lab/privacy_policy).
